Mediabrands
(Senior) Programmatic Advertising Manager (all gender)
Düsseldorf, North Rhine-Westphalia, Germany; Frankfurt am Main, Hesse, Germany; Hamburg, Hamburg, Germany. Posted 14 months ago
The role
You will plan, manage, and optimize programmatic campaigns for brands in LEH, entertainment, and retail. You will act as a central contact for national and international clients and analyze campaign data to derive optimization measures.
What you will do
- Central contact for national and international clients
- Accompany campaigns from initial idea to evaluation
- Plan, manage, and optimize programmatic campaigns
- Develop data-driven media strategies and detailed planning concepts
- Implement campaigns in DSPs like DV360, The Trade Desk or Amazon DSP
- Analyze campaign data and create reportings
- Derive concrete optimization measures
- Work closely with media consultants and external partners
- Observe current trends and developments in programmatic advertising
- Test new approaches and bring innovative ideas to the team
Required qualifications
- Completed study in BWL, Marketing, Communication, Media Sciences or comparable training
- Several years of experience in programmatic advertising
- Experience in independently planning, implementing and optimizing programmatic campaigns
- Proficiency in DSPs such as The Trade Desk, DV360 or Amazon Ads
- Good technical understanding and affinity for new technologies
- High self-motivation and independent working style
- Confident, sympathetic and open appearance
- Ability to work in a team
- Very good German (min. C-Level)
- English skills (min. B-Level)
Benefits
- Min. 30 days annual leave
- Flexible working including workation possibility
- Compensatory time off account
- Mental Health & Well Being offers
- Dog-friendly office
- Individual development opportunities including e-learning catalog and language learning platform
- Company pension scheme
- Corporate Benefits
- Travel expense and meal allowance
- Childcare allowance for non-school-age children
- Modernly equipped offices in central locations
- Extensive technical equipment for remote work
About the company
Kinesso is a division of Omnicom Media Group consisting of a team of experts for high-level performance marketing.