Integrated Media Planner

The role

You will support the development and execution of media strategies. You will assist with media operations, data analysis, and campaign reporting across digital and traditional platforms.

What you will do

• Develop understanding of media concepts and the local media landscape in Singapore.
• Assist in gathering, reading, and analysing media data to generate insights.
• Support implementation and reporting of campaign performance across digital and traditional media.
• Track and monitor media KPIs in collaboration with the performance team.
• Contribute to campaign reporting by compiling data and drafting performance summaries.
• Assist in the preparation of media diaries and copy instructions.
• Coordinate media booking timelines and communicate material deadlines.
• Flag and support resolution of creative delivery issues.
• Ensure timely delivery of reports, updates, and media documentation.

Required qualifications

• At least 1 year of experience in media planning or advertising.
• Confident in using media research tools such as Nielsen Clear Decisions, AdQuest, and Global Web Index.
• Comfortable collaborating with media owners, suppliers, creative agencies, production partners, and internal specialist teams.
• Strong interest in media, technology, and emerging trends.
• Excellent team player with a positive attitude, adaptability, and a strong sense of accountability.
• Effective verbal and written communication skills.

Nice to have

• Experience within an agency environment
• Working knowledge of digital advertising platforms, with hands-on experience in Google Ads and DoubleClick Bid Manager (DV360)

About the company

mediabrands is an agency which aims to futureproof brands and businesses.