23875 - Analytics Director - NatWest

The role

The Director (Effectiveness) provides consulting services on marketing effectiveness and measurement frameworks. This role focuses on the NatWest Group account to solve business challenges through data-driven planning and analytics.

What you will do

• Be the key point of contact for clients on effectiveness projects.
• Synthesise data, research and analytics assets to answer marketing challenges.
• Support effectiveness and measurement projects covering econometrics, digital tracking, and experimentation.
• Integrate Media Specialists and Data Specialists.
• Develop and implement a consistent measurement framework across the client account.
• Use analytics and research to inform decisions across the planning process.
• Develop a culture of experimentation, testing and optimization.
• Conduct workshops, training and education sessions with media specialist teams.
• Provide curated access to research and data solutions to generate revenue.
• Support agency new business and pitches from an analytics and insights perspective.

Required qualifications

• Experience providing marketing consulting services across a range of sectors.
• Extensive experience of providing analytics and data led consulting advisory services in an agency/consultancy environment or as part of an in-house analytics and insights team.
• Expertise in developing and implementing measurement frameworks and learning agendas.
• Expertise in marketing investment planning.
• Expertise in optimisation, scenario planning, forecasting and business modelling.
• Expertise in marketing mix modelling / econometric modelling.
• Expertise in marketing experimentation (experiment design and statistical analysis).
• Expertise in digital performance tracking and analytics.
• Working knowledge of market research methods (Quantitative and qualitative methods).
• Working knowledge of consumer / customer segmentations.
• Working knowledge of audience strategy and data driven targeting.
• Working knowledge of brand equity measurement and brand tracking.

Nice to have

• Experience in Financial services marketing is desirable.
• Experience in an agency / consultancy environment (preferable)

Benefits

• Flexi–leave with 25 days annual leave minimum.
• Office usually closes between Christmas & New Year.
• Free breakfast and free lunch.
• Early finish Fridays.
• Core Hours (Mon-Thurs, flexible start/finish times).
• Retail discounts.
• Electric vehicle salary sacrifices car scheme.
• Wellbeing programme, including Headspace & flu jabs.
• Interest free season ticket loan.
• Paid time off for Volunteering.
• Group Income Protection.
• Life Assurance.

About the company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group. It manages approximately $40 billion in marketing investment globally and employs more than 13,000 marketing experts in more than 130 countries.