Senior Group Director, Growth Analytics

The role

You will run analytics for a select group of clients. You will build, scale, and elevate a holistic approach to campaign execution and measurement across all channels while mentoring the team.

What you will do

• Development of client-specific measurement plans
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to Business Intelligence & Accountability
• Responsible for presentation of research and analytics to client
• Keep client apprised of emerging measurement methodologies
• Provide research vendor POVs, selection and RFPs
• Responsible for the management and training of Business Intelligence & Accountability team
• Responsible for the best practice application of analytics approach
• Ensure Ad Ops processes are aligned with client needs
• Proactively collaborate internally across Initiative crafts
• Work with Client Advice & Management to identify opportunities to support client needs and contribute to new business

Required qualifications

• Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs
• Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc.
• Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Proven problem-solving ability

Nice to have

• 15+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• 8+ years of management experience ideal
• Experience with Syndicated Consumer (e.g. Simmons, MRI)
• Experience with Syndicated Sales (e.g. IRI, Nielsen)
• Experience with Media Consumption (e.g. N-Power, Arbitron, ComScore)
• Experience with Paid Media Monitoring (e.g. Kantar, AdViews)
• Experience with Social Media Monitoring (e.g. NetBase, Sysomos)
• Experience with 1st Party (e.g. CRM)
• Experience with 3rd Party (e.g. Blue Kai)
• Experience with Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

mediabrands is a leading entertainment brand working across Linear TV, Cable, Streaming, Sports, and Award Shows.