Director, Audience Analytics

About the job

Position Overview The Audience Analytics team is built to strengthen our data led products and services throughout the agency and evolve and future proof the client’s audience first, data oriented and outcome-based approach across all media buys. The Audience Analytics Team, under the purview of the analytics craft, works cross-functionally and connects agency’s proprietary people-based data to enable data-oriented decisions throughout planning and activation and maximize client’s business outcomes. The Director, Audience Analytics, will focus on providing data informed insights and solutions that guide development and execution of addressable audience strategy by bringing in sophisticated…