Mediabrands
Associate Director, Planning
New York, New York, United States. Posted 6 months ago
The role
You will support the vision and strategic plan for the account. You will oversee media plans from ideation to delivery and lead communication with internal agency teams and creative partners.
What you will do
- Oversee the day-to-day management and communication of media plans for designated client from ideation to delivery
- Lead communication and relationships with internal agency specialty teams and creative partners
- Ensure the strategy and audience insights are funneled down into the tactical media plan
- Ensure accuracy of all client deliverables
- Ensure measurement and learning agendas are implemented within the media plan and delivered to the client
- Lead day to day communication and relationship with investment teams to identify the right channels and partners to execute the media plan
- Drive relationship with internal teams and partners including strategy, buying, analytics and SBUs
- Develop the media plan in partnership with cross functional partners
Required qualifications
- Strong institutional knowledge of media planning principals
- Build strong collaborative relationships with cross functional partners, internal teams, and stakeholders
- Comfortable exploring new technologies, platforms and approaches to push the needle on big ideas
- Ability to manage both upwards and downwards to ensure cross team communication
- Ability to speak/present to both junior and senior level clients
- Strong presentation skills
- Proactive approach to problem solving
Nice to have
- 5+ years of integrated planning and 2-3 years experience in a people manager role
- Strong ability to delegate, train, and support direct reports
- Experienced people manager, supporting team in career development, training, and workload management
- Ability to learn/master agency tools specific to your account (MediaTools, Growth Accelerator, NMI)
- Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment
Benefits
- medical and dental coverage
- 401(k) plans
- flex spending
- life insurance
- disability
- employee discount program
- employee stock purchase program
- paid family benefits
About the company
UM is a global media network within the IPG Mediabrands family that operates in over 100 countries. It is a people-first agency with over 3,000 people.