Associate Director, Digital Partnerships

The role

The Associate Director, Digital Partnerships develops, executes, and monitors digital media partnership strategy and plans for clients. This role oversees teamwork, resource allocation, and identifies non-traditional partnership opportunities and innovations.

What you will do

• Direct communication with clients for marketplace intelligence, negotiation, and partnership needs.
• Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with client KPIs.
• Oversee partnership plan development, recommendation and implementation.
• Provide performance assessments to the team and help them work toward professional goals.
• Provide partner selection recommendation and justification using data and analytics.
• Provide Partnerships support for New Business pitches.
• Assist and collaborate with all MB SBU’s for seamless integration onto client business.
• Assist MAGNA aggregate negotiations across all Digital media channels.

Required qualifications

• Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors
• Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies
• Proven ability to drive projects from conception to completion; project management experience
• Proven knowledge of online planning and research tools and resources
• Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT
• Understand the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements

Nice to have

• 6+ years relevant experience including 3+ years supervisory experience required
• Programmatic experience
• Experience working with a DMP
• Working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others
• Demonstrated critical thinking and problem-solving abilities
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

mediabrands