Associate Director, Paid Search

The role

This person will provide strategic direction to account teams and manage direct reports. They will develop SEM campaign strategies and oversee the health of SEM accounts.

What you will do

• Liaison between search and cross functional teams for multi-channel strategy
• Accountability for team development and maintaining positive morale
• Establish current and long-term goals and objectives for accounts
• Responsible for management of direct reports and team success
• Translate briefs into strategy and monitor success
• Lead tests and learns to be scalable across client accounts
• Continual evaluation of search marketing strategies
• Master, identify and communicate trends in search and client industries
• Create and present case studies and POVs
• Analyze search planning budgets to ensure proper financial allocation

Required qualifications

• Substantial experience within an agency environment
• Expert in Google, Bing, and other search partners
• Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
• Polished presence and presentations skills
• Excellent writing skills with an attention to detail
• Mastery of Microsoft Excel
• Working knowledge of Word, and PowerPoint
• Ability to multitask and handle other duties as assigned

Nice to have

• Substantial managerial experience

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

KINESSO is a technology-driven performance marketing agency providing actionable growth for agency partners and clients. The company has more than 6,000 employees operating in more than 60 countries.