Mediabrands

Manager, Paid Social

New York, New York, United States. Posted 6 months ago

The role

You will lead Paid Social Associates and Sr. Associates to execute digital strategies. You will manage paid social campaigns across multiple platforms and act as the primary client contact.

What you will do

  • Oversee Paid Social Associates and Sr. Associates and own their career development
  • Develop, optimize, and maintain paid social campaigns for clients
  • Coordinate assets between creative agencies and manage budgets
  • Integrate paid social media strategy into multi-channel recommendations
  • Analyze data to provide insights and optimization recommendations
  • Develop, execute, and test campaign variables
  • Provide feasible recommendations to creatives to tie ideas to the brief
  • Maintain and optimize client campaigns against benchmarks
  • Brainstorm and research new first to market ideas and betas
  • Integrate 3rd-party tracking vendors with social platforms

Required qualifications

  • Substantial experience in account management, planning, and/or performance media experience
  • Strong working understanding of Paid Social platforms including Facebook Ad Manager and X (formerly Twitter) Ads
  • Experience working with multiple partners on enterprise level paid social media accounts
  • Ability to translate high-level client goals into paid media strategy
  • Ability to communicate processes and tactics to clients, peers, and junior members
  • Understanding of paid social measurement and experience utilizing native measurement tools
  • Excellent written and verbal communication skills

Nice to have

  • 3+ years of experience
  • Agency experience strongly preferred
  • Detail and process oriented
  • Ability to multitask and prioritize tasks based on client objectives
  • Time management skills

Benefits

  • Medical coverage
  • Dental coverage
  • 401(k) plans
  • Flex spending
  • Life insurance
  • Disability
  • Employee discount program
  • Employee stock purchase program
  • Paid family benefits

About the company

KINESSO is a technology-driven performance marketing agency that provides actionable growth for agency partners and clients. The company has more than 6,000 employees operating in more than 60 countries.

Manager, Paid Social at Mediabrands | JobZoey