Senior Analyst, SEO & Paid Search

The role

This Senior Analyst will support integrated search strategies across organic and paid search channels. You will deliver insights, analysis, and integrated strategies to improve client visibility across the search ecosystem.

What you will do

• Support the development and execution of integrated strategies across SEO and Paid Search.
• Translate client business goals into actionable search strategies and tactical recommendations.
• Lead technical SEO audits, site analysis, and competitive analysis.
• Develop keyword strategies, content recommendations, and technical SEO recommendations.
• Support the development, optimization, and maintenance of paid search campaigns.
• Monitor pacing and performance against KPIs.
• Pull, analyze, and interpret performance data across both SEO and SEM channels.
• Produce weekly, monthly, and ad-hoc performance reports.
• Stay informed on evolving search trends, including AI-driven search experiences.
• Support the development of internal thought leadership, case studies, and blog content.

Required qualifications

• 2+ years of experience in either SEO or Paid Search (SEM)
• Understanding of how organic and paid search strategies work together
• Experience with SEO tools such as Ahrefs, Screaming Frog, Lumar, SEMrush, or similar platforms
• Experience working with paid search platforms such as Google Ads and Microsoft Ads
• Strong proficiency in Microsoft Excel and data analysis
• Experience working with web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
• Ability to conduct keyword research and understand search intent
• Strong analytical skills
• Excellent written and verbal communication skills
• Strong time management skills
• Ability to translate client business goals into measurable search strategies
• Strong collaboration skills

Nice to have

• Experience working in a digital marketing agency environment
• Experience managing or supporting enterprise-level search programs with large datasets or budgets
• Working knowledge of technical SEO concepts, including crawlability, indexation, site architecture, and Core Web Vitals
• Familiarity with HTML, JavaScript, and basic web development concepts
• Experience with bid management platforms such as SA360, Marin, or Skai (Kenshoo)
• Knowledge of local SEO, mobile SEO, and eCommerce SEO strategies
• Experience with conversion tracking and tagging implementation
• Familiarity with A/B testing, CRO, and experimentation frameworks
• Understanding of emerging search environments including AI-powered search and conversational discovery
• Experience with project management or collaboration tools (Jira, Asana, Monday, etc.)

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands. The company has more than 6,000 employees operating in more than 60 countries.