Manager, Digital Partnerships

The role

The Manager, Digital Partnerships leads a team of Negotiators and Associates to develop and execute digital media plans. This role involves managing deliverables, overseeing resource allocation, and identifying non-traditional partnership opportunities.

What you will do

• Communicate with clients on marketplace intelligence, negotiation, and partnership needs
• Maintain daily client contact and manage requests
• Foster relationships with media partners
• Present plan recommendations and identify new opportunities
• Collaborate with internal teams
• Act as a key liaison and mentor associates
• Lead strategic media planning
• Participate in KPI and RFP development
• Manage partner negotiations, budget, and billing
• Provide guidance on reports and presentations and manage Analytics and Ad Ops relationship

Required qualifications

• Fundamental understanding of media tools as well as syndicated tools
• Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
• Ability to delegate and oversee Associates and Negotiators workload
• Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
• Experience across a variety of media channels

Nice to have

• Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Ability to communicate concisely and clearly both orally and in writing
• 4+ years of experience in digital media planning

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

Initiative is a media agency that builds Fame and Flow for brands like Nike, Amazon, Merck, and T-Mobile. The agency has over 6,000 employees across 90+ markets.