Communications Specialist

The role

The Communications Specialist will plan and coordinate 360° media campaigns including digital, TV, and offline non-TV. The role involves creating media plans, analyzing market trends, and collaborating with clients and agency specialist teams.

What you will do

• Plan and coordinate 360° media campaigns including digital, TV, and offline non-TV.
• Create media plans, recommendations, and analyses based on client business goals, KPI, and market data.
• Influence media mix, budget allocation, and campaign direction.
• Collaborate with clients regarding recommendations, campaign statuses, and conclusions.
• Work daily with agency specialist teams in planning, buying, analytics, and digital.
• Evaluate and compare media offers regarding efficiency, cost, and quality.
• Monitor campaigns, report, and provide optimization recommendations.
• Analyze market, competition, and media trends using available tools.
• Ensure correctness of materials, documentation, and settlements related to campaign implementation.
• Collaborate with clients, media suppliers, and agency specialist teams.

Required qualifications

• Experience in planning digital campaigns.
• Understanding of the role of online channels in a wider media mix.
• Ability to work with data and translate it into media recommendations.
• Experience with Gemius Mediapanel, Google Analytics, and AdReport.
• Fluent communication in Polish.
• English language proficiency (minimum B2) in speaking and writing.
• Proficiency in Excel and PowerPoint for analytical and presentation purposes.
• Good work organization and ability to lead topics independently.

Nice to have

• Knowledge of offline media indicators and concepts.
• Experience with AGB, Kantar, or TGI tools.

Benefits

• Private medical care with option to extend the package.
• Access to Wellbee wellbeing platform for employee and relatives.
• MultiSport card.
• Co-financing for English language learning.
• Hybrid work mode.
• Additional paid day off for birthday.
• Internal training programs covering hard and soft skills.
• Co-financing for training and certification programs.
• Diversity, equality, and inclusion initiatives.
• Support for social and pro-wellbeing initiatives.
• Buddy care and onboarding program.
• Car and bicycle parking.

About the company

INITIATIVE is part of Omnicom Media, one of the largest media holdings in the world. The Warsaw office serves as an important competence center for the CEE region.