Senior Analyst, SEO

The role

The Senior Analyst will help clients improve visibility in organic search results. This role involves providing strategic SEO recommendations and collaborating with design, development, social media, and SEM teams.

What you will do

• Provide SEO reports including data pulling, analysis, insights, and presentations
• Lead technical site analysis, competitive analysis, and content audits
• Audit website to create technical, creative, and CRO recommendations
• Prioritize tasks based on effectiveness and ability to be implemented
• Present findings and back up recommendations with hard data
• Identify problems and form solutions for reporting issues
• Develop content recommendations and technical analysis presentations
• Support marketing in the development of SEO case studies, white papers, blog posts, and POV
• Work with creative and development teams to ensure proper implementation of SEO recommendations
• Translate clients’ business goals and marketing objectives into SEO strategies

Required qualifications

• 2+ years of experience in SEO or relevant function, i.e., SEM
• Familiar with multiple keyword research, reporting, and link building tools
• Understanding of why certain search results appear for various keywords
• Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools
• Comfortable with platforms including Adobe Analytics or Google Analytics
• Expertise with Microsoft Excel, Word, and PowerPoint
• Excellent research, writing, and presentation skills with an attention to detail
• Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry

Nice to have

• Ability to multitask and handle other duties as assigned
• Understanding of basic web development technologies with an understanding of HTML
• Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts
• Knowledge of eCommerce SEO concepts
• Ability to develop interpersonal relationships across client and team
• Experience with project management tools is a plus

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits

About the company

KINESSO is a technology-driven performance marketing agency providing actionable growth for agency partners and clients. The company has more than 6,000 employees operating in more than 60 countries.