Associate Director, Video Partnerships

The role

The Associate Director, Video Partnerships is a high-level client team specialist role at Initiative. This person leads strategic direction, negotiates media partnerships, and acts as a marketing partner for clients.

What you will do

• Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with client KPI’s
• Identify synergistic and/or targeted opportunities for clients to drive business
• Ensure video plan output timeliness, accuracy, and overall excellence
• Plan, direct, supervise, resolve, and coordinate work activities of team
• Handle personnel requirements for immediate staff including training and development
• Develop processes and manage team for stewardship, optimization, delivery and post-analysis
• Prepare and deliver proposals to various audiences
• Provide Partnerships support for New Business pitches including costs exercises
• Support and collaborate with all MB SBU’s and support MAGNA aggregate negotiations

Required qualifications

• National broadcast media buying experience with technical and negotiating skills
• Understanding of principles of marketing, advertising, and media data sources
• Understanding of media concepts, terms, creative, and budget
• Superior analytical abilities and quantitative skills
• Knowledge of buying, planning, client presentation and reporting
• Technical proficiency with media systems and MS Excel, Word, and PowerPoint

Nice to have

• 6+ years relevant experience including 3+ years supervisory experience
• Demonstrated critical thinking and problem-solving abilities
• Understanding of research tools
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

mediabrands is the employer for this position at Initiative.