Media: Associate Vice President/Vice President

The role

This person will lead media and deal strategy covering partner monetization efforts nationally. They will act as a primary deal-maker and contract negotiator for the central team.

What you will do

• Be the primary deal-maker and contract negotiator for the central team
• Review and inform policy and legal agreements to support broader programs
• Inform the operational requirements for managing partner programs
• Support program creation leveraging quantitative analysis and industry research
• Represent Interactive Avenues in negotiations and meetings with executives
• Execute in an intense and fast-paced environment
• Lead strategic discussions with clients
• Create a 360 planning approach for new campaigns
• Lead the annual planning process for clients
• Motivate, lead, and manage internal teams

Required qualifications

• Masters/Bachelor’s Degree
• Minimum 12 years as a Media Planner & Buyer
• Experience with complex contract negotiations
• Experience building and managing large relationships and/or responsible for strategic negotiations across verticals
• Should have managed clients with overall budget of 100 Cr.
• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google Adwords tools, Facebook tools etc)
• Proven expertise with Media Research Tools (Comscore, GWI, TGI etc)
• Strong written and verbal communication skills
• Strong organizational skills
• Superb client relationship and management skills
• Strong quantitative reasoning skills

Benefits

• Workplace that invests in your career
• Workplace that cares for you
• Workplace that is fun and engaging

About the company

Interactive Avenue’s vision is to make advertising more insightful to the brands. They employ talent to solve challenges in the digital marketing landscape.