Manager, Audience Analytics

About the job

Position Overview The Manager, Audience Analytics is responsible for maintaining campaign performance metrics, evaluating and/or developing business process, and networking data eco-systems as it relates to defining, designing, and interpreting campaign results. Responsibilities - Applies independent critical thinking to analyze vast data sets to uncover media insights, what's working, what’s not working. - Provides ongoing analysis of audience data, evaluates the performance of programs, and provides input for improvements. - Checks for proper reception of the audience figures from media research. - Ensures the production of campaign reports complete with comments on progress and…