Initiative - United States

The role

The Director, Video Partnerships oversees partnership strategy, go to market approach, and the team for National TV linear and alternative video offerings. This role manages multiple client teams, researches partner selection, and negotiates multi-faceted media and marketing partnerships.

What you will do

• Direct communication with clients for marketplace intelligence, negotiation and partnership needs
• Maintain, develop and grow relationships with client level contacts
• Collaborate with Strategy, Analytics and Client Advice teams to ensure alignment with client KPI's
• Oversee partnership plan development recommendation and implementation
• Bring forward new ideas and opportunities to move client business forward
• Oversee the development of go to market strategy, recommendations and POVs
• Manage the execution of all media negotiations for National TV linear and alternative video
• Recommend and justify partner selection using data and analytics
• Maintain and grow key marketplace relationships with media owners and technology platforms
• Support Initiative and IPG MB new business, revenue and industry initiatives

Required qualifications

• National broadcast media buying experience
• Demonstrated solid technical and negotiating skills
• Understanding of the principles of marketing and advertising
• Understanding of media concepts and terms, creative and budget requirements
• Solid understanding of media data sources, methods, and reported information
• Fluent in mathematical concepts with ability to translate data into ideas
• Superior analytical abilities and quantitative skills
• Solid understanding of research tools
• Knowledge of buying, planning, client presentation and reporting
• Technical proficiency with media systems and MS Excel, Word, and PowerPoint

Nice to have

• 8+ years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry
• 4+ years successful management of staff
• Demonstrated critical thinking and problem-solving abilities
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

Benefits

• Medical coverage
• Dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits

About the company

Initiative is a senior client team specialist role within mediabrands.