Director, Paid Social

The role

You will serve as the primary day-to-day client contact for specific business accounts. You will manage accounts, develop and execute innovative social media plans, and lead paid social teams.

What you will do

• Judge and quantify results of media efforts and translate data into a story
• Utilize online performance tracking and measurement tools
• Represent company philosophies and expertise to external parties
• Drive the social process for client teams and ensure integration across channels
• Encourage a test and learn approach to identify new opportunities
• Apply agency POVs and partnership opportunities to client needs
• Assist with new business pitches including research and presentations
• Directly manage Associate Directors and Managers
• Manage, develop, and inspire internal social teams
• Manage workload distribution and set timelines

Required qualifications

• Experience in developing paid social, native advertising, or content marketing programs in excess of $1mm annually
• 2+ years experience managing a client and 2+ direct reports
• Strong understanding of cross channel planning
• Proficiency in Facebook, Instagram, X, Snap, LinkedIn and Pinterest
• Mastery of social platform capabilities and third-party partnerships
• Extensive experience writing and presenting information to senior client leadership
• Understanding of marketing and communications process
• Understanding of data and privacy regulations
• Strong analytics skills and experience with native measurement tools
• Demonstrated ability to grow junior talent
• Solid organizational skills, attention to detail, and accuracy with numbers
• Proficiency in MS Office applications

Nice to have

• 7+ years of experience in media, social agency, advertising agency, or similar media environment
• Extensive experience in digital media planning, including 3+ years management experience
• Agency experience
• Knowledge of Asana or other project management platforms
• Proven ability to collaborate in a high-pressure environment

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks
• Wellness Days

About the company

KINESSO is a technology-driven performance marketing agency within IPG Mediabrands. It provides planning, optimization, and data-driven strategy for social platforms and e-commerce.