Director, Strategy

The role

You will create strategic directions for brands to achieve business goals. You will produce and analyze cultural, consumer, and market intelligence to design holistic communications plans.

What you will do

• Maintain excellent client relationships and understand business challenges
• Contribute to client meetings and challenge opinions when appropriate
• Deliver innovative thinking and award-winning work
• Arm the client team with knowledge and expertise regarding strategic direction
• Identify, develop and oversee the delivery of unique and innovative strategies
• Demonstrate how strategy delivers on business needs and focus on measurement
• Lead Infinity Planning for the team and client base
• Write cohesive communications architectures
• Train, guide and assist Strategy and Client teams in developing ideas
• Collaborate with SBU and independent creative partners

Required qualifications

• 8+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
• Ability to think differently: creative and adaptive, entrepreneurial, independently minded
• Deeply immersed in cultural understanding
• Driven by a desire to know more the world and understand people's motivations and behaviors

Benefits

• Medical coverage
• Dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits

About the company

Initiative is a media agency that builds Fame and Flow for brands like Nike, Amazon, Merck, and T-Mobile. The agency has over 6,000 employees across 90+ markets.