Senior Associate, Content

The role

The Senior Associate, Content develops, recommends, executes and evaluates digital media plans. This person works with a Partnerships Manager to meet client budgets and objectives.

What you will do

• Attend partner meetings, maintain rapport, and provide clients with research data and media information
• Collaborate with team members to develop and manage digital media plans, providing guidance to associates
• Mentor and train associates, ensuring strategy integration into media choices
• Conduct industry research using various media tools and develop RFPs with media partners
• Continuously seek real-time opportunities to keep clients competitive and develop industry and partner POV's
• Oversee production timelines, creative development, and campaign implementation
• Evaluate partner proposals, negotiate plan details, and manage budget allocation and optimization
• Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of investment strategies
• Manage day to day tasks for custom content programs
• Facilitate project management and organization of deliverables between clients & media partners for custom programs

Required qualifications

• Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, and/or eMarketer
• Proficient understanding of accounting principles, data analyzing, and market research; knowledge in media math
• Excellent written and verbal communication skills
• Solid negotiating skills and experience collaborating with Strategy and Communications Design teams
• Proficient in Microsoft Office, specifically Excel and Word
• Proficient with MBox or equivalent Inventory Management system

Nice to have

• Able to work as part of a team in a deadline-driven, high-pressure environment
• Strong written, verbal communication, negotiation, and presentation skills
• 1+ years of Media experience. Preferably as a Partnerships Associate Skills
• Proven problem solving ability
• Detail-oriented with exceptional organizational skills and multi-tasking capabilities

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries.