Group Director, Audience Analytics

About the job

Position Overview: The Group Director, Audience Analytics is a strategic leadership role responsible for shaping and driving audience work for a major B2B technology client. This role is critical in developing innovative, data-driven audience visions, translating them into actionable plans, and securing client buy-in across their product portfolio and market segments. This leader must be a compelling storyteller through data, capable of translating complex information into clear and actionable insights for enterprise decision-makers. The Group Director will be a key partner to the client, internal strategy, media planning, and activation teams, ensuring audience insights are at the heart of…