Senior Associate, Paid Social

The role

The Senior Associate, Paid Social will provide tactical recommendations and manage paid social media campaigns for clients. This role involves planning, executing, optimizing, and reporting on social media efforts.

What you will do

• Provide tactical details and strategic input for paid social media recommendations.
• Execute and optimize comprehensive paid social campaigns within platform.
• Traffic campaigns, monitor creative requests, and perform quality assurance.
• Monitor campaign performance to achieve goal KPIs and budget parameters.
• Compile and share routine campaign performance reports.
• Present recommendations and report results with next steps.
• Stay up to date with partner offerings and platform enhancements.
• Attend internal and external trainings and complete required social platform certifications.
• Train and mentor Associates and other junior members of the team.
• Oversee routine budget pacing and billing administration.

Required qualifications

• Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform (X, Snapchat, Pinterest, TikTok, Reddit or LinkedIn).
• Thorough knowledge of social platform capabilities and campaign setup.
• Comfortable working closely with peers and internal teams in-person and via email, phone and video.
• Strong organizational skills.
• Ability to multitask in a fast-paced environment.
• Ability to prepare presentations and share with internal stakeholders.

Nice to have

• X (Twitter), Pinterest, LinkedIn, and Snapchat
• 1-2 year's of experience in a role where paid social media management was a core job responsibility.
• Interest and passion for social media and advertising

Benefits

• Medical coverage
• Dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits

About the company

KINESSO is a technology-driven performance marketing agency within IPG Mediabrands. It provides planning, optimization, and data-driven strategy for social platforms and e-commerce.