Mediabrands
Manager, Digital Partnerships
New York, New York, United States. Posted 5 months ago
The role
The Manager, Digital Partnerships leads a team of Negotiators and Associates to develop and execute digital media plans. This role involves managing deliverables, overseeing teamwork, and identifying non-traditional partnership opportunities.
What you will do
- Communicate with clients on marketplace intelligence and partnership needs
- Manage daily client contact and requests
- Develop relationships with media partners and present plan recommendations
- Liaise with internal teams and mentor/train associates
- Lead strategic media planning, KPI development, and partner negotiations
- Delegate and oversee plan development
- Manage budgets and client billing process
- Provide guidance on campaign oversight, reports, and client presentations
- Manage Analytics and Ad Ops relationship for tagging, reporting, and optimization
- Secure best marketplace pricing and master investment strategies
Required qualifications
- Experience across a variety of media channels
- Fundamental understanding of media tools as well as syndicated tools
- Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
- Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, and/or Media Mind
Nice to have
- 4+ years of experience in digital media planning
- Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
- Ability to communicate concisely and clearly both orally and in writing
- Ability to delegate and oversee Associates and Negotiators workload
Benefits
- medical and dental coverage
- 401(k) plans
- flex spending
- life insurance
- disability
- employee discount program
- employee stock purchase program
- paid family benefits
About the company
Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. The agency celebrates diversity in an inclusive environment with 6,000+ talent across 90+ markets.