Manager, Paid Social

The role

You will lead Paid Social Associates and Sr. Associates to transform digital strategies into daily tactics. You will manage paid social campaigns across various platforms and act as the primary client contact.

What you will do

• Manage responsibilities across Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
• Oversee Paid Social Associates and Sr. Associates and own their career development
• Develop, oversee, optimize, and maintain paid social campaigns
• Coordinate assets between creative agencies and manage budgets
• Integrate paid social media strategy into multi-channel recommendations
• Analyze data to provide insights and optimization recommendations
• Develop, execute, and test campaign variables
• Help creatives with feasible recommendations to tie to the brief
• Maintain and optimize client campaigns against benchmarks
• Brainstorm and research new first to market ideas and betas

Required qualifications

• Substantial experience in account management, planning, and/or performance media experience
• Strong working understanding of Paid Social platforms including Facebook Ad Manager and X (formerly Twitter) Ads
• Experience working with multiple partners on enterprise level paid social media accounts
• Ability to translate high-level client goals into paid media strategy
• Ability to effectively communicate processes and tactics to clients, peers, and junior members
• Understanding of paid social measurement and experience utilizing multiple native measurement tools
• Excellent written and verbal communication skills
• Strong familiarity with 3rd-party tracking vendors and integrating with social platforms

Nice to have

• 3+ years of experience
• Agency experience strongly preferred
• Detail and process oriented
• Ability to multitask and prioritize tasks based on client objectives
• Time management skills

Benefits

• Medical coverage
• Dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits

About the company

mediabrands is an employer that provides equal employment opportunities to all employees.