Associate Director, Social Strategy -NYC - American Express

New York, New York, United States. Posted 5 months ago

The role

You will develop social media plans and execute paid social campaigns for a healthcare client. You will work with the strategy team to experiment with new ad units and platforms while managing campaign delivery and reporting.

What you will do

Translate strategic platforms to social media and experiment with new ad units and platforms
Deliver paid social plans designed to meet client goals
Present plans to internal partners and client groups
Work with Account/Media team on development, implementation and optimization of campaigns
Gather and distribute research around the industry or clients
Develop working relationships with the media sales community
Use research tools to develop target audience profiles
Ensure agreed upon pacing and delivery of campaigns
Provide prompt delivery of reports to clients and accurate performance reports
Use 3rd party ad-serving, tracking and analytic systems to launch campaigns

Required qualifications

Demonstrated enthusiasm for digital marketing with strong working knowledge of social media
Ability to balance multiple workstreams, collaborate effectively, and communicate clearly
Proactive ability to multi-task
Strong written and oral communication skills
Excellent organizational aptitude
Attention to detail and accuracy when working with numbers
Hands-on-keyboard experience with Facebook/Instagram, Twitter, Snapchat, LinkedIn, and Pinterest

Nice to have

Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat)
Crossix is a plus

Benefits

Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days

About the company

KINESSO is a technology-driven performance marketing agency within Mediabrands that provides growth through optimization, analytics, AI, and experimentation. Mediabrands is the media and marketing solutions division of Interpublic Group managing over $47 billion in marketing investment globally.