Mediabrands

Associate Director, Business Analytics

New York, New York, United States. Posted 5 months ago

About the job

Position Summary The Associate Director, Business Analytics — HCP & DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs. This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives. The Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives. This role…

Read the full posting on Mediabrands’s site
Associate Director, Business Analytics at Mediabrands | JobZoey