UM - Campaign Manager, Retail Search

The role

You will drive the success of Retail Media campaigns by managing performance and execution. You will act as a subject matter expert to educate clients on best practices and strategic application of Retail Media.

What you will do

• Partner with Account Managers to develop RFPs, decks, proposals, and planning recommendations.
• Develop and deliver reporting and deliverables to clients.
• Support integration of retailer shopper initiatives with retail media digital ads.
• Develop and implement strategic campaign structures.
• Develop optimal targeting strategy using keyword research and selection.
• Design and implement tactical approach of retail media ads across the funnel.
• Define and implement bidding strategies using SaaS tools or RMN platforms.
• Develop, manage and optimize e-commerce campaigns and budget management.
• Conduct in-platform checks to prevent budget overspend or underspend.
• Analyze campaign performance data to identify trends and opportunities.

Required qualifications

• Professional or educational background in Retail Media or Advertising.
• 1- 2 years experience in Amazon Ads console with a focus on Sponsored Ads (Sponsored Search, Sponsored Brands, Sponsored Brands Video, Sponsored Display).
• Mid/Intermediate level experience in other Retail Media networks (Advance by Loblaws, Wal-Mart Connect, Instacart, Criteo).
• Proven ability to understand high-level client goals and translate them into effective e-commerce strategies.
• Understanding of broader media planning and buying.
• Previous experience working within an advertising agency or with a media partner.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources.
• Strong working understanding of the e-commerce industry and platforms, including major players and supporting technology (e.g.,Criteo, Helium 10, Profitero).
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).

Nice to have

• Proficiency in using 3P SaaS platforms or data aggregators for Retail Media such as Pacvue or Skai is highly desirable.
• Comprehensive experience in retailer managed Shopper campaigns & programs (eg. Walmart, Loblaws, Flipp, others) would be considered a plus.

Benefits

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
• Four-day long weekends.
• Half-day summer Fridays.
• Meeting-free Friday afternoons year-round.
• Flexible hybrid work model.
• Formal training opportunities, including mental health training and inclusion education.
• Chance to be part of and grow within a global network of agencies.
• Opportunity to contribute to community-based employee groups.

Before you apply

• This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

About the company

Omnicom Media Canada builds a culture where people grow and win together. The company is dedicated to cultivating a workplace that champions Inclusion, Diversity, and Equity through Action (IDEA).