Paid Social Specialist

The role

The Paid Social Specialist will plan, set up, optimize, and analyze paid social campaigns on Meta, TikTok, and YouTube. You will work in an international client hub managing activities across several markets and communicating directly with clients.

What you will do

• Plan, launch, and optimize campaigns in Meta, TikTok, and YouTube channels.
• Independently manage paid social activities on advertising accounts.
• Create campaign structures, select audience groups, placements, ad formats, and media goals.
• Optimize budgets, bids, and creatives based on results and KPIs.
• Monitor campaigns, report results, and provide recommendations.
• Test new formats, campaign types, and social platform solutions.
• Track new trends in paid social and propose ideas to clients.
• Collaborate with strategy, analytics, and creative teams.
• Perform daily client work including status meetings, consultations, and presenting results.

Required qualifications

• Experience in independent Paid Social management including planning, buying, and operational tasks.
• Very good knowledge of the Meta ecosystem.
• Knowledge of TikTok Ads and/or YouTube Ads.
• Ability to report campaigns, comment on results, and draw conclusions and optimization recommendations.
• Experience in preparing media recommendations in the Paid Social area.
• Openness to testing new formats and campaign types.
• Analytical approach and very good work organization.
• Fluent English in speaking and writing.
• Polish language at minimum B2 level.

Nice to have

• experience in medical / healthcare industry campaigns
• knowledge of GA4, Pixel / CAPI
• experience in e-commerce or lead campaigns
• previous work in regional / international structures
• experience with platforms such as Pinterest, Snapchat or LinkedIn

Benefits

• Private medical care (with option to extend package)
• Access to Wellbee wellbeing platform for you and your loved ones
• MultiSport card
• Co-financing for English language learning
• Hybrid work mode
• Additional paid day off for birthday — Birthday Day
• Internal training programs covering hard and soft skills
• Co-financing for training and certification programs
• Diversity, equality, and inclusion initiatives
• Support for social and pro-wellbeing initiatives
• Buddy care and onboarding program
• Car and bicycle parking

About the company

mediabrands is part of Omnicom Media, one of the largest media holdings in the world. The Warsaw office serves as an important competence center for the CEE region.