Senior Director, Business Analytics

The role

The Senior Director, Business Analytics will consult with clients to identify business problems and develop analytics roadmaps. This person will lead consumer segmentation, audience strategy, and measurement plans while mentoring direct reports. They will also partner with internal planning and investment teams on budget setting and media plan development.

What you will do

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification processes.
• Act as a trusted advisor to client leads on audience strategy, measurement, and advanced analytics.
• Share POVs regarding industry changes in the data and analytics space.
• Lead the development and execution of measurement plans.
• Distill complex concepts into data stories with actionable conclusions.
• Identify growth opportunities and adoption of new analytics technologies.
• Investigate the impact of new data sources and technologies on marketing.
• Provide ad hoc support to clients for strategic marketing problems.
• Lead and mentor direct reports by assessing capabilities and providing career roadmaps.

Required qualifications

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic skills, critical thinking and clarifying strategic & operational issues.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills.
• Ability to train and coach colleagues for growth.
• Being organized and detail oriented.
• Prioritizing work, business writing & presenting, conducting analysis, and project management.
• A university degree.
• 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.

Nice to have

• Knowledge of agency-side media campaign planning and execution process is desirable

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

The Business Analytics team is pivotal in the delivery of modern agency services and is integrated with planning and investment teams to deliver on client business goals.