Mediabrands
Associate Director, Business Analytics
New York, New York, United States. Posted 5 months ago
The role
This person will lead analytics efforts to deliver actionable insights and narratives for clients. They will partner with planning and investment teams to support business goals and manage direct reports.
What you will do
- Build understanding of client strategic issues and competitive position
- Ensure analytics lead to actionable insights and narratives
- Participate in measurement plan development and execution
- Ensure timely follow through on deliverables
- Recommend and implement research for consumer insight gathering
- Identify opportunities to improve processes
- Lead, mentor and train analysts and managers
- Present reports and materials to clients in person and over the phone
- Contribute to consumer segmentation and audience identification
- Design tests to measure incremental impact of media
Required qualifications
- Industry Knowledge in marketing analytics and data
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
- Demonstrated knowledge in audience-based marketing and data-driven advertising
- Analytic skills, critical thinking and clarifying strategic and operational issues
- Problem-solving skills
- Proven leadership ability
- Strong, impactful client relationship experience
- Stellar communication and presentation skills
- Ability to train and coach colleagues
- Organized and detail oriented
- Business writing and presenting
- University degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Nice to have
- Knowledge of agency-side media campaign planning and execution process
Benefits
- medical and dental coverage
- 401(k) plans
- flex spending
- life insurance
- disability
- employee discount program
- employee stock purchase program
- paid family benefits
About the company
The Business Analytics team is integrated with planning and investment teams to deliver on and exceed clients' business goals.