Executive Director, Business Analytics

The role

The Executive Director will set the vision, strategy, and roadmap for marketing science solutions for a client portfolio. This role involves defining data strategies, providing strategic advisory to clients, and leading a team of direct reports.

What you will do

• Set the vision, strategy and roadmap to deliver marketing sciences solutions.
• Define and execute data strategy through integration and augmentation.
• Provide strategic advisory to clients on data and analytics.
• Develop audience solutions in collaboration with Planning and Investment teams.
• Partner with teams on annual budget setting and media plan development.
• Provide thought leadership around analytics, research, measurement, and ad-technology.
• Lead and mentor direct reports and assess capabilities.
• Recruit new talent.
• Lead the development of playbooks for audience and measurement activities.
• Build the pipeline and be responsible for revenue goals of Marketing Sciences.

Required qualifications

• University degree
• 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Industry Knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking and clarifying strategic & operational issues
• Problem-solving skills
• Proven leadership ability
• Strong, impactful client relationship experience
• Stellar communication and presentation skills
• Ability to train and coach colleagues
• Comfortable working in ambiguous situations

Nice to have

• Knowledge of agency-side media campaign planning and execution process

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks
• Wellness Days

About the company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group. It manages over $47 billion in marketing investment globally through its agency networks and specialty business units.