Director, Business Analytics

The role

The Director, Business Analytics will lead analytics efforts to deliver actionable insights for clients. This person will partner with planning and investment teams on budget setting, media plan development, and measurement execution.

What you will do

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure analytics efforts lead to clear, compelling and actionable insights.
• Partner with Planning, Investment, and Activation teams on budget setting and media plan development.
• Lead the measurement plan development and execution.
• Anticipate client needs and proactively develop solutions.
• Recommend and implement research for consumer insight gathering.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide methodological support, coaching, training and advice to direct reports and agency teams.

Required qualifications

• Industry Knowledge in marketing analytics and data (1 st and 3 rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills
• Ability to train and coach colleagues for growth
• Organized and detail oriented
• Prioritizing work, business writing & presenting, conducting analysis, and project management
• A university degree
• 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice to have

• Knowledge of agency-side media campaign planning and execution process

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

The Business Analytics team is pivotal in the delivery of modern agency services and is integrated with planning and investment teams to deliver on client business goals.