Associate Director, Business Analytics

The role

The Associate Director, Business Analytics will build understanding of client strategic issues and deliver actionable insights through sophisticated analytics. This person will lead and mentor analysts while partnering with planning and investment teams on budget setting and media plan development.

What you will do

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure analytics efforts lead to clear, compelling and actionable insights.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Recommend and implement research for consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.

Required qualifications

• Industry Knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills
• Ability to train and coach colleagues for growth
• Organized and detail oriented
• Prioritizing work, business writing & presenting, conducting analysis, and project management
• Comfortable working in ambiguous situations
• A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice to have

• Knowledge of agency-side media campaign planning and execution process is desirable

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

About the company

The Business Analytics team is pivotal in the delivery of modern agency services and is integrated with planning and investment teams to deliver on client business goals.