Senior SEM Specialist

The role

The Senior SEM Specialist will independently manage SEM and paid search campaigns, including planning, setup, optimization, and analysis. The role focuses on Google Ads, Search, Performance Max, and lead generation activities.

What you will do

• Independent management of SEM / paid search campaigns from planning to optimization.
• Influencing campaign structure, bidding strategies, budget allocation, and optimization direction.
• Creating test plans and scaling successful solutions.
• Conducting result-oriented activities, primarily lead generation campaigns.
• Collaborating with clients or client teams to discuss results and priorities.
• Sharing knowledge and supporting the team in the SEM area.
• Planning, launching, and optimizing campaigns in Google Ads and Microsoft Advertising.
• Managing campaign structures, budgets, keywords, and bidding strategies.
• Monitoring and analyzing results to identify efficiency improvements.
• Preparing presentations, reports, and recommendations based on campaign results.

Required qualifications

• SEM / paid search is your main area of experience.
• Proficiency in Google Ads including campaign structures, keywords, budgets, bidding strategies, optimization, and reporting.
• Ability to independently manage performance campaigns and take responsibility for results.
• Experience with lead generation campaigns and assessing conversion quality.
• Proficiency with Search Ads 360, Google Analytics, and Looker Studio.
• Practical use of SEM metrics such as CTR, CPC, CPA, ROAS, Impression Share, and conversion value.
• Understanding of campaign configuration, conversion measurement, attribution, and data quality.
• Ability to present conclusions and defend recommendations to clients.
• Use of tools like SEMstorm, SEMrush, or similar for research and analysis.
• Proficiency in Excel and PowerPoint for analysis and presentation.
• Fluent communication in Polish and English in both speech and writing.
• Ability to work independently and take initiative from A to Z.

Nice to have

• Experience in PLA / product campaigns and working with product feeds.
• Knowledge of Google Merchant Center.
• Participation in tender projects or creating performance strategies.
• Google Ads, Google Analytics, SA360, or Meta Ads certificates.

Benefits

• Work on large campaigns.
• Direct contact with clients.
• Projects for recognizable brands.
• Private medical care with option to extend.
• Access to Wellbee wellbeing platform for you and your loved ones.
• MultiSport card.
• Co-financing for English language learning.
• Hybrid work mode.
• Additional paid day off for birthday.
• Internal training programs for hard and soft skills.
• Co-financing for training and certification programs.
• Diversity, equity, and inclusion initiatives.

About the company

mediabrands is part of Omnicom Media, one of the largest media holdings in the world. Their Warsaw office serves as an important competence center for the CEE region.