Communications Specialist

The role

Communications Specialist / Media Planner will plan and coordinate digital campaigns across Paid Search, Paid Social, and Programmatic channels. The role involves coordinating activation teams, analyzing campaign performance, and managing communication with an international client.

What you will do

• Plan and coordinate campaigns in Paid Search, Paid Social, and Programmatic channels.
• Combine activation team actions into cohesive solutions for client business goals.
• Collaborate with an international client through status meetings, recommendations, and results discussions.
• Analyze campaign effectiveness and translate data into media decision support.
• Coordinate arrangements between the client, specialist teams, and markets.
• Create digital plans and recommendations considering client goals, budget, KPI, and market specifics.
• Evaluate media plans and recommendations prepared by Activation teams.
• Monitor campaign results and identify optimization areas.
• Prepare reports, presentations, and recommendations for the client.
• Communicate with local and regional teams to coordinate actions across different markets.

Required qualifications

• Fluent English for daily client communication and presenting analysis.
• Knowledge of Digital and Biddable Media, specifically Paid Search, Paid Social, and Programmatic.
• Understanding of key KPIs, buying models, and digital tools.
• Experience working with Activation teams and coordinating multi-channel actions.
• Ability to work with data and use Excel to translate results into recommendations.
• Fluent Polish.
• Experience in direct client service, conducting status meetings, and presenting campaign results.
• Good organization skills and ability to manage multiple topics simultaneously.
• Clear communication of arrangements between clients and specialist teams.

Nice to have

• experience in coordinating campaigns across several markets
• knowledge of the CEE region specifics
• previous work for an international client

Benefits

• Private medical care with option to extend package
• Access to Wellbee wellbeing platform for employee and relatives
• MultiSport card
• Co-financing for English language learning
• Hybrid work mode
• Additional paid day off for birthday
• Internal training programs for hard and soft skills
• Co-financing for training and certification programs
• Diversity, equality, and inclusion initiatives
• Support for social and pro-wellbeing initiatives
• Buddy care and onboarding program
• Car and bicycle parking

About the company

UM is part of Omnicom Media, one of the largest media holdings in the world. The Warsaw office serves as an important competence center for the CEE region.