Group Creative Director - Brand Narrative

The role

You will build and lead the Brand Narrative team to turn company strategy and customer insight into original concepts for launches and campaigns. You will originate big creative ideas and partner with design and writing leads to bring them to life through film, social, digital, and other formats.

What you will do

• Originate and lead big creative ideas.
• Partner with Product Marketing and Brand Marketing on briefs.
• Develop ideas for film, social, out-of-home, digital, experiences, and partnerships.
• Work with Brand Design and Writing leads from exploration through delivery.
• Stay hands-on with film through scripts, visual development, production, and final edit.
• Shape concepts around audience discovery and distribution.
• Lead concept development and critique using scripts, prototypes, and AI tools.
• Identify moments for largest creative investment and present to leadership.
• Build and lead the Brand Narrative team, including hiring and developing people.
• Establish creative standards and ways of working.

Required qualifications

• Strong creative foundation in art direction, design, or copywriting.
• Deep film experience including concept, production, scripts, performance, pacing, and sound.
• Track record of deep creative collaboration with design and writing peers.
• Strong taste, cultural awareness, and product curiosity.
• Experience developing creative people and shaping how a team works.
• Clear communication and sound judgment.

Nice to have

• Portfolio featuring film-led work and broader campaign concepts

Benefits

• Base salary
• Equity (stock options/RSUs)
• Benefits

About the company

Mercury is a company looking for creative thinking to find compelling ideas inside complex subjects and bring together the people and crafts that make them unforgettable.