Mercury

Senior Product Marketing Manager - Lending

San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States. Posted 5 days ago

The role

You will define how to position, market, and grow lending products. You will develop go-to-market strategies by combining customer insights, market opportunities, and product strategy.

What you will do

  • Shape Mercury's lending marketing strategy.
  • Identify market opportunities, target audiences, and competitive positioning.
  • Lead customer research and competitive analysis.
  • Own positioning and messaging for lending products.
  • Translate complex financial concepts into clear stories.
  • Lead go-to-market strategy for lending products and initiatives.
  • Build scalable go-to-market motions to drive growth.
  • Equip revenue teams to reach customers.
  • Use customer feedback and performance data to refine approach.

Required qualifications

  • 8+ years of professional experience
  • 5+ years in product marketing
  • Experience developing and owning go-to-market strategy for a product or business line
  • Exceptional product marketing fundamentals including customer research, competitive analysis, positioning, messaging, and product launches
  • Strong commercial instincts
  • Ability to become knowledgeable about complex products and translate technical concepts
  • Ability to influence senior cross-functional partners and thrive in ambiguity

Nice to have

  • Experience in lending, business financing, B2B fintech, financial services, or another complex product category

Benefits

  • Base salary
  • Equity (stock options/RSUs)
  • Benefits

About the company

Mercury approaches lending by thinking about how it fits into a broader financial experience to help ambitious companies access capital. Lending is an important and growing part of the business.

Senior Product Marketing Manager - Lending at Mercury | JobZoey