Mercury
Senior Product Marketing Manager - Lending
San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States. Posted 5 days ago
The role
You will define how to position, market, and grow lending products. You will develop go-to-market strategies by combining customer insights, market opportunities, and product strategy.
What you will do
- Shape Mercury's lending marketing strategy.
- Identify market opportunities, target audiences, and competitive positioning.
- Lead customer research and competitive analysis.
- Own positioning and messaging for lending products.
- Translate complex financial concepts into clear stories.
- Lead go-to-market strategy for lending products and initiatives.
- Build scalable go-to-market motions to drive growth.
- Equip revenue teams to reach customers.
- Use customer feedback and performance data to refine approach.
Required qualifications
- 8+ years of professional experience
- 5+ years in product marketing
- Experience developing and owning go-to-market strategy for a product or business line
- Exceptional product marketing fundamentals including customer research, competitive analysis, positioning, messaging, and product launches
- Strong commercial instincts
- Ability to become knowledgeable about complex products and translate technical concepts
- Ability to influence senior cross-functional partners and thrive in ambiguity
Nice to have
- Experience in lending, business financing, B2B fintech, financial services, or another complex product category
Benefits
- Base salary
- Equity (stock options/RSUs)
- Benefits
About the company
Mercury approaches lending by thinking about how it fits into a broader financial experience to help ambitious companies access capital. Lending is an important and growing part of the business.