VP, Pharma Media

The role

You will lead client strategy and media delivery for pharmaceutical accounts. This role involves driving HCP and DTC audience strategy and managing high-impact client relationships.

What you will do

• Lead media strategy and senior client relationships for complex pharma accounts.
• Craft audience strategies including segmentation, channel roles, sequencing, and optimization.
• Partner with data and practice leads to build integrated media plans.
• Identify opportunities to grow existing accounts.
• Support new business pitches.
• Mentor internal account and strategy teams.
• Maintain knowledge of emerging media channels and pharma marketing shifts.

Required qualifications

• 10+ years of media experience
• Substantial expertise in pharma marketing and HCP strategy
• Understanding of advanced data, patient-level insights, MMM, and attribution models
• Strong commercial instincts for account growth
• Ability to distill complex media, audience, and measurement concepts for executive clients
• Work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States

Nice to have

• Experience spanning both HCP and DTC
• Oncology experience
• Hands-on experience in programmatic, paid social, search, SEO/GEO
• Executing integrated HCP/DTC oncology programs

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401K
• Lifestyle Spending Account
• Employer Paid Life & Disability Insurance
• Flexible Time off & Holidays

Before you apply

• Applicants must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States

About the company

MERGE is a marketing and technology agency for the intersection of health and wellness. They use a Whole Human Marketing approach to unite people and brands to empower healthier, happier lives.