Senior Product Manager, Growth

The role

The Senior Product Manager, Growth will lead how new patients discover, learn about, and choose Midi. You will own product experiences for registration, onboarding, and the first visit by setting the roadmap and running experiments.

What you will do

• Define and execute a roadmap that drives patient growth across acquisition, onboarding, and activation.
• Design, launch, and read out A/B tests across the funnel.
• Improve conversion and retention using UX best practices, patient research, and funnel and cohort analysis.
• Partner with Marketing, Design, Engineering, and Data to align on priorities and ship together.
• Lead through influence, building shared goals and making tradeoffs clear.

Required qualifications

• 5+ years of product management experience.
• At least 3 years building consumer-facing products and owning growth metric targets such as conversion, activation, and retention.
• Skilled in hypothesis-driven development, A/B testing, and funnel and cohort analysis.
• Strong grasp of UX best practices and of how onboarding, sign-up, and checkout flows affect conversion and retention.
• Experience working side by side with Marketing on acquisition and lifecycle programs.
• Strong understanding of how acquisition channels, onboarding, and lifecycle communication shape customer retention and lifetime value.
• Action-oriented, ownership mindset with the ability to break complex challenges into simple, scalable solutions.
• Track record of leading cross-functional teams without direct authority.

Nice to have

• Prior experience in a healthcare or digital health environment.
• Understanding of how to balance growth goals with patient privacy (HIPAA) and clinical and advertising compliance.
• Hands-on experience with product analytics and experimentation tools (such as Statsig).
• Hands-on experience with lifecycle marketing platforms (such as Iterable or Customer.io).

Benefits

• Competitive base salary
• Equity
• Benefits

Before you apply

• Midi is unable to provide visa sponsorship.
• All Candidates must be authorized to work in the United States without current or future sponsorship needs.

About the company

Midi is seeking a Senior Product Manager, Growth to lead how new patients discover, learn about, and choose Midi for their healthcare home. Bringing quality care to more women is central to their mission.