Senior Manager, Influencer Marketing

The role

You will lead influencer strategy, creator partnerships, and a multi-million-dollar budget. You will build creator networks and drive patient acquisition through influencer marketing.

What you will do

• Develop and optimize tiered creator strategy
• Build and manage a creator network on Instagram, TikTok, and YouTube
• Lead creator partnerships and negotiations with talent and agencies
• Define KPIs and build measurement frameworks for brand awareness and patient acquisition
• Manage planning, forecasting, and reconciliation of a multi-million-dollar budget
• Execute integrated campaigns for brand moments and celebrity partnerships
• Ensure content is medically accurate and meets FTC and healthcare advertising standards
• Manage agency and talent partners and mentor junior team members

Required qualifications

• 6–9 years of experience in influencer, creator, or social marketing
• 2–3+ years owning an influencer program end to end
• Experience managing seven-figure or larger influencer marketing budgets
• Understanding of creator partnerships, paid amplification, whitelisting, partnership ads, licensed content, and usage rights
• Strong negotiation skills with creators, talent managers, agencies, and high-profile partners
• Data-driven approach with experience measuring CPM, CAC, and conversions
• Experience in healthcare, wellness, or another regulated industry
• Familiarity with FTC guidelines and advertising compliance
• Ability to balance strategic thinking with hands-on execution
• Strong cross-functional collaboration skills

Nice to have

• ideally in-house

Benefits

• medical coverage
• dental coverage
• vision coverage
• paid time off
• equity opportunities

Before you apply

• Midi is unable to provide visa sponsorship
• All Candidates must be authorized to work in the United States without current or future sponsorship needs

About the company

Midi Health is on a mission to redesign healthcare for women in midlife. Their virtual care model combines expert clinicians, personalized treatment plans, and insurance-covered care.