Marketing Lead, Growth & Acquisition

The role

This person will own the paid acquisition engine and manage strategy, budget, and execution across multiple channels. They will drive full-funnel growth and build measurement and experimentation frameworks for consumer and commercial business lines.

What you will do

• Manage strategy, budget, and execution across paid social, paid search, programmatic/display, affiliate, and marketplace channels.
• Own the media mix and budget allocation across channels.
• Set bidding and pacing strategy and reallocate spend toward high-efficiency opportunities.
• Own attribution, CAC/LTV modeling, and incrementality testing.
• Run a disciplined test-and-learn program across audiences, offers, and channels.
• Brief Creative and agency partners on performance and run a rapid creative-testing cadence.
• Partner with Product and Growth on landing pages, checkout flow, and onboarding.
• Build paid lead-generation and co-marketing programs for partner and enterprise buyers.
• Own CAC, ROAS, and payback targets and report performance to leadership.
• Partner with Analytics and Data Science to translate insights into targeting and creative decisions.

Required qualifications

• 8 to 12+ years of marketing experience
• Deep, hands-on expertise in growth or performance marketing across paid social, paid search, and programmatic channels
• Track record of building efficient, scalable acquisition engines for new products or categories
• Demonstrated command of CAC, LTV, and payback economics
• Experience owning a paid media budget and performance targets
• Fluency with attribution, analytics, and experimentation
• Fluency partnering with Creative, Analytics, Data Science, and external agency and media partners
• Comfort operating in ambiguity
• Strong resonance with Mill's mission and values
• Fluency in Google Suite, Excel, Notion / Coda, and paid media/analytics platforms

Nice to have

• A belief that growth and impact are mutually reinforcing

About the company

Mill is a waste prevention technology company building smart systems and infrastructure to transform food scraps into valuable resources. They build technologies for homes, businesses, and municipalities to keep food in the food system and out of landfills.