Product Lead - China

The role

You will manage ADX, SSP, and DSP related products and technical support for customer needs. You will design product functions and business strategies for programmatic advertising products and explore resource value to build business models.

What you will do

• Responsible for the docking work of ADX, SSP and DSP related products of programmed ecology
• Provide technical support for customer needs and programmed platform
• Design product functions and business strategies for programmatic advertising products according to market conditions
• Promote the successful launch of products
• Perform technical maintenance of existing customers and agents
• Track problems and troubleshoot
• Design docking schemes for new traffic and new budget
• Explore the value of resources to upgrade or build business models

Required qualifications

• Product manager with more than 8 years of experience in programmatic advertising-related products (DSP/ADX/SSP), or with Solution Engineering experience
• Familiar with programmatic advertising workflow
• Proficient in programmatic advertising data indicators and calculation logic (RTA/RTB)
• Familiar with relevant third-party advertising systems at home and abroad, such as Google DV360/ Microsoft advertising/Baidu
• Rich experience in platform docking and operation
• Logical
• Data analysis ability
• Good English skills
• Strong project management ability
• Cross-team communication ability

Nice to have

• Effective programmatic advertising optimization success cases
• Effective programmatic advertising attribution model

About the company

MiQ is an Independent Marketing Intelligence Company with a global culture.