Manager, Paid Acquisition & Investment

The role

The Manager, Paid Acquisition & Investment will independently own and execute campaigns across Meta, Google, TikTok, and Snapchat. You will manage advertising budgets to hit CAC targets and drive a testing roadmap to optimize performance.

What you will do

• Independently own campaign execution across Meta, Google, TikTok, and Snapchat
• Manage specific advertising budgets and pacing to hit CAC targets
• Translate marketing strategy into campaign execution
• Partner with creative and marketing teammates
• Drive a rigorous testing roadmap by running A/B tests
• Translate complex data into actionable strategic decisions

Required qualifications

• 5+ years of hands-on experience independently managing and executing paid media campaigns (Meta, Google Ads, TiKTok, etc.) in an analytical, performance-driven environment
• Proven track record of acting as the SME, independently managing specific ad budgets, and consistently hitting CAC, CPA, or ROAS targets
• Expert-level knowledge of platform-specific levers, bidding strategies, ad formats, and audience targeting
• Extensive experience designing, running, and measuring complex A/B tests for paid media
• Ability to travel approximately 4+ times per year for in-person collaboration

Nice to have

• Experience in financial services, fintech, or consumer lending
• Experience independently scaling a business function in a fast-moving startup environment
• Familiarity with SQL for deeper, self-serve data analysis

Benefits

• Paid time off
• 401(k) match
• Monthly wellness stipend
• Health/dental/vision insurance options
• Disability coverage
• Paid parental leave
• Flexible spending account (for childcare and healthcare)
• Life insurance
• Remote-first work environment

Before you apply

• Mission Lane is not sponsoring new applicant employment authorization
• Please no third-party recruiters
• Verify that information in your application is accurate and complete

About the company

Mission Lane is a purpose-driven fintech company based in the U.S., with headquarters in Richmond, Virginia. The company offers credit cards with better, clearer terms to people working to improve their credit.