Senior Marketing Manager

The role

The Senior Marketing Manager will lead the PMM team and own the end-to-end PLG ecosystem. This role involves defining positioning, leading self-serve onboarding strategy, and managing a team of Product Marketing Leads and PLG specialists.

What you will do

• Own the end-to-end launch lifecycle.
• Define positioning and messaging.
• Lead strategy for self-serve onboarding and user retention.
• Oversee the product analytics ecosystem.
• Act as the Editor-in-Chief for the PMM team.
• Manage a team of Product Marketing Leads and PLG specialists.
• Partner with Product Management and Engineering to route NPS data and customer feedback into the roadmap.

Required qualifications

• 8–12 years in Product Marketing, with a significant portion dedicated to B2B SaaS.
• Proven experience in a team lead or people management capacity.
• Deep expertise in Product-Led Growth, including hands-on experience with product analytics and in-app communication strategies.
• Highly proficient in data interpretation.
• Ability to translate complex cybersecurity and UEM concepts into value-based narratives for IT admins and C-level stakeholders.

Nice to have

• Domain experience in UEM, Cybersecurity, or Endpoint Management.
• Advanced proficiency with Pendo, Mixpanel, Amplitude, or Gainsight.
• Experience with the 2-Tier distribution model (VARs, MSPs, and Distributors).

About the company

Hexnode is a global leader in Unified Endpoint Management (UEM), trusted by over 100 countries and managing millions of devices worldwide.