Mitsubishimotorsna
Manager, Media
Franklin, TN (Hybrid Position). Posted 3 months ago
The role
The Media Manager leads paid media strategy, agency management, and performance stewardship for national and regional marketing initiatives. This role manages media budgets and partners with the Media Agency of Record to align investments with business objectives.
What you will do
- Partner with the Media Agency of Record to develop integrated media plans.
- Lead annual, quarterly, and campaign-level media planning processes.
- Evaluate channel strategies, audience approaches, and budget allocations.
- Serve as the primary strategic liaison to the Media Agency of Record and media partners.
- Manage MMNA's paid media investment and maintain strict budget oversight.
- Monitor media spend, commitments, forecasts, and pacing.
- Review campaign performance and media effectiveness across channels.
- Manage and develop the Sr. Specialist, Paid Media and Sr. Specialist, Business Accounting.
- Align media strategies with vehicle launches, retail initiatives, and brand campaigns.
- Build alignment among stakeholders and facilitate decision-making.
Required qualifications
- 7+ years of progressively responsible experience in media planning, media strategy, or integrated marketing.
- 2+ years of experience successfully leading and developing direct reports.
- Experience managing agency relationships and leading strategic media planning initiatives.
- Strong understanding of paid media channels including search, social, online video, CTV/OTT, programmatic display, audio, and emerging platforms.
- Experience evaluating media performance and developing strategic optimization recommendations.
- Strong analytical, presentation, communication, and stakeholder management skills.
- Experience building executive presentations and presenting recommendations to senior leadership.
- Proficiency in Microsoft Excel and Microsoft PowerPoint.
Benefits
- Medical, dental, and vision plans
- Discounted Employee Lease Car program covering insurance, maintenance, and registration fees
- Monthly car allowance contingent upon a satisfactory driving record
- 401(k) with Company match and annual contributions based on years of service
- Professional development opportunities including training and tuition reimbursement
- Employee resource groups
- Up to 30 days of paid time off including holidays, vacation, and other leave options
About the company
Mitsubishi Motors North America (MMNA) is an automotive company driving innovation, quality, and excellence. The company values diversity, creativity, and continuous improvement.