Senior Outbound Strategist

The role

The Outbound Strategist runs an AI-driven prospecting system to deliver qualified pipeline across APAC. You will build target lists, run campaigns, and supervise AI agents to research prospects and draft outreach.

What you will do

• Run outbound and prospecting campaigns that produce qualified opportunities for the Account Executive team.
• Build target lists and enrichment inputs against a defined ideal customer profile.
• Deploy and supervise AI agents for prospect research, list building, personalization, and first-touch drafting.
• Qualify opportunities against the agreed bar with Account Executive input.
• Prioritize high-intent accounts using Mixpanel's own product-usage and self-serve signals.
• Analyze metrics to see what is working, and adjust targeting, messaging, and channel mix.
• Document what works and feed it into shared playbooks and templates.

Required qualifications

• A hunter's instinct to proactively find new pipeline and start cold conversations.
• Consultative discovery skills to talk with customers and qualify fit.
• Commercial presence to write outbound and speak with technical buyers.
• AI fluency to structure problems into logic and design prompts and workflows.
• Hands-on comfort with modern outbound automation and enrichment tools such as Clay or similar.
• Hands-on comfort with a CRM such as Salesforce.
• Ability to build lists, work with simple logic and formulas, and read analytics reports.
• Comfort working inside a system that is still being shaped and staying effective in ambiguity.
• A background in B2B software pipeline generation, outbound, growth, or sales operations.

Nice to have

• Experience at a product-led or self-serve B2B software company, using product-usage signals to drive outbound.
• Light technical ability: connecting tools with APIs, webhooks, or simple scripting.
• No-code or low-code automation experience.
• Familiarity with product analytics, Mixpanel or similar, as both a tool and a source of buying signal.

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off

About the company

Mixpanel is a product intelligence and analytics platform trusted by more than 29,000 companies. It helps teams understand how people use products by combining analytics with AI.