Senior Manager, Fan Experience

The role

The Senior Manager, Fan Experience designs and delivers the fan experience for WNBA Washington Mystics home games and large-scale fan events. This role involves creating theme nights, managing sponsorship assets, and implementing game day tactical plans.

What you will do

• Design and implement a Fan Experience Strategy aligned with business goals.
• Create a series of Theme Nights to attract a diverse cross-section of fans.
• Collaborate with Marketing, Digital & Creative to create a Theme Night Go-To-Marketing Guide.
• Manage sponsorship assets of Theme Nights.
• Develop compelling Single-Game Ticket Offers and produce weekly reporting on sales.
• Recruit, manage, develop a performance measurement tools for Brand Ambassadors.
• Create Shoulder Events in both the pre-game and post-game window.
• Produce a weekly Dashboard reporting on event sales.
• Develop and implement the Game Day Tactical Plans for all home games.
• Create and deploy a robust Fan Survey Program at Mystics home games.

Required qualifications

• Bachelor’s degree or equivalent combination of education and event marketing experience.
• 3+ years of related marketing experience.
• Experience driving large scale event marketing efforts, including planning, execution, and reporting.
• Highly organized with an ability to manage resources, budgets, and onsite personnel.
• Ability to work effectively in a team environment as well as on an individual basis.
• Outstanding verbal, written and interpersonal communication skills with internal and external customers.
• Creative, innovative, and willing to propose solutions to challenges.
• Stong work ethic and the capacity to handle multiple projects simultaneously.
• Metric driven with the ability to draw insight from complex marketing data.
• Strong proficiency with MS Office programs.
• Ability to maintain confidential and/or proprietary information.
• Ability to stand, sit, walk, reach, stoop, kneel, crouch or crawl, and lift 25+ pounds.

Nice to have

• Experience working with a professional or college sports team preferred.

Benefits

• Eligible to participate in health and welfare benefits.

About the company

Monumental Sports & Entertainment (MSE) is one of the leading integrated sports and entertainment companies globally. Its portfolio includes professional sports teams, venues, and media properties.