Content Strategy Manager (Banking/Insurance)

The role

You will own content for assigned product segments like banking and insurance across SingSaver and Seedly. You will build an AI-augmented content engine to grow unpaid traffic and write conversion copy.

What you will do

• Propose, draft, and translate financial content using an AI stack
• Repurpose long-form articles into visual assets using AI
• Execute Generative Engine Optimization strategies
• Use AI for real-time monitoring of financial trends
• Use data insights to re-optimize decaying pages
• Fact-check and humanize AI outputs for compliance and brand voice
• Verify financial data accuracy for high-intent users
• Provide ad-hoc content support for marketing campaigns

Required qualifications

• 5+ years of experience in content marketing
• Proven track record of increasing unpaid traffic
• Working knowledge of SEO best practices
• Hands-on experience with tools like Ahrefs, Semrush, SurferSEO, or NeuronWriter
• Proficient in Google Analytics (GA4) and Google Search Console
• Comfortable with CMS platforms (Strapi/WordPress etc)
• Experience with visual AI tools (Midjourney, Canva Magic Studio, or CapCut)
• Strong interest in personal finance (Credit Cards, Insurance, Investing)

Nice to have

• Experience writing for personal finance publishers or blogs
• Knowledge of the Financial Advisers Act and MAS guidelines on product display
• Experience with other types of content such as video
• Experience working remotely with a distributed team
• Prior work on proprietary surveys or data reports

Benefits

• Annual leave
• Birthday leave
• Tenure leave
• International remote work leave
• Professional trainings
• Career advancement
• Internal mobility opportunities
• Insurance
• Mental wellness program

About the company

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform. The company operates in Singapore, Hong Kong, Taiwan and the Philippines.