Head of Content Strategy

The role

You will lead content efforts and the social engine for SingSaver and Seedly. You will set editorial, social, and video strategies and lead a team of content, social, and creative specialists.

What you will do

• Set an overarching editorial, social and video strategy and calendar across SingSaver and Seedly
• Own content quality including accuracy, MAS-aligned fair dealing, brand voice, and freshness
• Collaborate with Commercial, Product and the SEO team to raise out-clicks, leads and approvals
• Lead branded content and tier 1 media partnerships
• Apply SEO templates, keyword briefs and AI search standards on every page
• Grow Seedly's audience and community
• Lead content for flagship moments such as the SingSaver Awards
• Lead and coach the Content Editorial, Social marketing and creative team members
• Manage freelancers and agencies
• Bring AI into how content is created, personalised and distributed

Required qualifications

• 10+ years in content, editorial or social leadership
• 4+ years leading teams
• A record of growing audience and unpaid traffic through content and social
• Experience tying content to commercial outcomes such as sign-ups, leads or revenue
• Working knowledge of SEO content structure and AI search
• Social and community experience
• Sound judgement on accuracy and on writing about financial products within MAS guidelines

Nice to have

• Personal finance publisher or community experience
• Video and short-form experience
• Relationships with tier 1 Singapore media
• Experience producing data-driven content

Benefits

• Annual leave
• Birthday leave
• Tenure leave
• International remote work leave
• Professional trainings
• Career advancement
• Internal mobility opportunities
• Insurance
• Mental wellness program

About the company

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform. The company operates in Singapore, Hong Kong, Taiwan and the Philippines.