Chief Marketing Officer

The role

You will own the full marketing function including performance, organic, social, content, retention, design, and brand. You will lead a team and own the rewards and loyalty program and P&L.

What you will do

• Own the strategy to dominate GEO for personal finance search terms and maximise organic demand generation
• Turn social into a scalable demand engine
• Build a retention and engagement programme
• Drive paid marketing efficiency
• Develop and execute a brand marketing strategy
• Identify and prove out alternative channels
• Ownership of the SmartRewards platform and P&L
• Build AI-native workflows across every marketing discipline

Required qualifications

• Use AI to automate and accelerate marketing work
• Stay current on where AI and marketing channels are moving
• Be able to get into the details with the team
• Be numbers-driven regarding CAC, retention curves, and channel contribution margins
• Have built and proven organic and social channels from early stages
• Have run retention programmes that moved LTV
• Be an operator who can move fast across multiple disciplines
• Have worked with or led creative and brand work

Nice to have

• Experience with marketplace businesses
• Understand the consumer financial landscape in Singapore

About the company

MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money.